Selected work
A selection of deployments — each shown as the problem, the system built, and what moved.
A trust-sensitive category where generic creator content underperforms and belief transfer matters more than reach.
Structured creator cohorts with differentiated content angles, disciplined briefing, and staged rollout.
view delivery vs. commitment
creators deployed in cohort mix
content angles, one hero SKU
Influencer spend needed to support marketplace demand, not just social presence.
Creator and product prioritization built from Amazon BSR and search intelligence, connecting content themes to product-level interest.
SKU focus after BSR read
branded-search lift post-launch
creators mapped to product themes
Category with high creator noise and low differentiation — needed a deployment model built around actual purchase behavior.
Creator deployment designed around Amazon India product-level demand, with content themes anchored to real category questions.
readout in progress
regions, one national spine
creators in structured cohort
Named clients published with written permission only. Category descriptors with real numbers beat named logos with no numbers.